When shopping for my two nieces online today, I came across a storefront called ebeanstalk. The site flow is simple – I state how old my nieces are and they show me toys that fit them. Love it!
So I found a few games I wanted to buy and clicked “add to cart”. At that point, something awesome happened.
The ‘add to cart’ button turned into a ‘checkout’ button and I got presented with a fun notification that said ‘Developmental All the Way!”. How usable yet simple is that?
There’s a few different types of shoppers as stated by Reuben in his post What Your Customers Really Want. ebeanstalk’s implementation fits both the Grocery Lister and the Go Getter types of shoppers. For the Grocery Lister who wants to continue buying, they can do so without being interrupted. And for the Go Getter, they can checkout right away without having to visit any additional pages.
Intelligent design for everyone concerned about abandoned carts and designing great experiences for their customers.
In addition to this implementation, one other touch was added for the Grocery Lister customer who’s really done shopping but doesn’t know it yet. ebeanstalk presents them a very clear option to checkout while they’re still looking around. Instead of tucking away the checkout at the top of the screen, they sprinkled it in a few times more. Therefore bringing the user to the checkout faster and more often.