Imagine going to the cash register at your grocery store and the first thing your clerk asks is “have you been here before? yes, what’s your home address ?” This is the equivalent of forcing users to select the type of account they have when checking out of your e-commerce site.
Every magento checkout asks the user the following:
- Do you have an account? Yes, then sign in here.
- Don’t have an account? Then register to create a new one.
Do we really need all these options when we as the e-commerce site owners know if the user has an account?
Being online, we don’t have to memorize who our customers are. Our computer brains tell us. So, when we built Awesome Checkout, we threw out these 3 questions. And simply asked the user to enter their email address.
If they don’t have an account, we just let them proceed to filling out the rest of their details.
This should be the new norm: tap into everything your customers have already told you. It just makes the experience they go through more customized and more tailored. The less options customers have, the less you make them repeat themselves, the more likely they’ll stick around and buy something.
Think that’s cool? You should check out the rest of the smart things we’ve put in Awesome Checkout.