Brian DeChesare reached out to Anatta Design in October of 2008 with a completely new idea - can we teach people how to become investment bankers online. Brian’s blog Mergers & Inquisitions was gaining traction. While one service he offered of reviewing resumes and helping with job interviews was doing well, it wasn’t scalable. But teaching people the same things you learn in bSchool could be.
Brian wanted to start out lean. And he wanted to test the waters. So he did when he brought us on to:
We started with a team of 2 dedicated developers (1 frontend, 1 backend) and a project manager from our own team. Starting there, we took the following steps:
created v1 of the site with the use of WordPress, Wishlist Member, and Infusionsoft. All the systems still used in 2016.
launched downloadable video courses via Amazon S3 videos & JWPlayer
created v2 of the site which added features like taking notes, ability to maintain all downloads, and ability to see where you commented
created v3 of the site which added features like marking a lesson completed, quick navigation button, and a full quiz & certification feature
created v4 of the site which was fully responsive. The first time we went completely responsive and took the time to improve flow of users on mobile devices
launched v5 of the full site with a complete branding and design overhaul. Spent a lot of time on site usability improvements and ways to bring in the banking feel to the site.
switched to streaming video platform JW Platform and launched new video watching features like transcripts, bookmarking, HD mode, and more.
BreakingIntoWallStreet.com and MergersandInquisitions.com are the leading investment banking educational sites in the world. They have officially put more than 25,000 students through their program and are being used by more than 25+ large institutions.
If you're interested in the position and want to apply, start by sending us your basic information. And a member of our team will get in touch via email or phone to grab more details from you.
The best thing for us to do is to hop on the phone and chat it out. If you can send us your basic contact details and a short description of your project, we'll work on getting something scheduled up.