About Nirav Sheth

Every site wants to optimize conversion rates… but what does that actually mean? And how do we do that? We dive into why most CRO tactics deliver low ROI, and how you can approach CRO more effectively. More

Starting July 31, 2023 Anatta embarked on a bold roadmap to launch buybuy Baby live on Shopify Plus in just 90 days. Explore the story. More

In DTC eCommerce, a personal touch goes a long way. Dive into 15 different strategies your brand can take to personalize a user’s experience with your brand. More

Thoughtful UX and UI design lead to more conversions and stronger customer loyalty in DTC eCommerce. But what exactly is the difference between UX and UI design? More

Over Anatta’s 15 years of partnering with DTC eCommerce brands, we’ve learned the ins and outs of the DTC eCommerce model. In this article, we’re exploring the huge benefits DTC offers and its current challenges.More