Mark and Dhru reached out to Anatta Design in March of 2015 with a strong desire to re architect their infrastructure. The current systems were clunky, outdated, and you couldn’t do much to build from it.
They were doing good. But they wanted to do amazing - they wanted to get to the next level. That meant a few key things:
We started with a team of 2 dedicated developers (1 frontend, 1 backend) and one full time designer from our own team. Starting there, we took the following steps:
took over management of all their web assets (over 25+ sites with social communities and eCommerce). Removed WordPress Multisite, unused/bad plugins, and bad theme code. Added in the healthy good stuff with Git Deployments, WPEngine site management, and great plugins
launched our first online course called 10 Day Detox
migrated their existing eComm platform used across 5 separate sites in .NET into Magento Enterprise. Maintained all data (including catalog, sales, etc) and rebuilt the entire frontend with new design.
launched the new sites and campaigns for Mark’s NYT Bestselling book, Eat Fat Get Thin. Helped transition the Wellness Practice store to Magento Enterprise as well.
working to realize potential revenue from enhanced funnels and eCommerce experiences. Using a/b testing, we plan to redesign and enhance the site in small but powerful ways.
DrHyman.com is a full fledged online business in 2016. They are able to release new products with ease, develop marketing plans with their website and their Mailchimp marketing lists, and manage full operations completely independent of Anatta Design. Anatta Design only acts in a maintenance role with existing functionalities while spending the majority of time on the NEXT steps to making the business grow.
Though their blog stays very active along with their social media presence, the business is flourishing and predictable. Plans can be made a few quarters in advance for budgets (finances), launches, and time off.
If you're interested in the position and want to apply, start by sending us your basic information. And a member of our team will get in touch via email or phone to grab more details from you.
The best thing for us to do is to hop on the phone and chat it out. If you can send us your basic contact details and a short description of your project, we'll work on getting something scheduled up.