Danielle and Angie reached out to Anatta Design in July of 2013 through a common friend, Latham (Mama Glow). DanielleLaPorte.com was a successfully running blog making modest income from Affiliate campaigns and 3rd party ecommerce sales.
They were doing good. But they wanted to do amazing - they wanted to get to the next level. That meant a few key things:
We started with a team of 2 dedicated developers (1 frontend, 1 backend) and connected them with Digital Telepathy (one of our preferred design partners). Starting there, we took the following steps:
launched an integrated WordPress/WooCommerce web presence with a custom built theme. Using a proprietary technology we built, all pages and areas of marketing on their website are managed and run solely by marketing staff.
moved to Rackspace managed hosting with failsafe servers to prevent downtime. Then extended our web presence to be fully responsive.
moved operational tasks to various APIs (InfusionSoft, Fulfillment, Storify, Instagram/Facebook)
launched Desire Map Licensing which is an annual subscription service. With the launch of the service, predictability became easier.
built custom reports that allowed accounting, finance team, and business team to make business decisions. started working on scaling to a brand new eCommerce system on Magento.
launching the brand new web presence (full redesign) and very scalable eCommerce/content solution.
launched split payment feature for Licensees so that a $2000 can be split between multiple credit cards and over a few installments. Also launched a very thorough affiliate redemption program for the joint launch of Marie Forleo's Bschool.
built an exhaustive list of custom eCommerce reports. Launched a Pay What You Can product in the spirit of Radio Head's music albums! And introduced a new affiliate system to empower affiliates with effective reporting.
Redesigned and relaunched The Desire Map section of the website. Started the Magento 2 migration.
Prepared and executed a new redesign for the book launch of White Hot Truth. Also launched an updated affiliate redemption program for the joint launch of Marie Forleo's Bschool.
DanielleLaPorte.com is a full fledged online business in 2017. They are able to release new products every quarter, develop marketing plans with their website and their Email Service Provider, and manage full operations completely independent of Anatta Design. Anatta Design only acts in a maintenance role with existing functionalities while spending the majority of time on the NEXT steps to making the business grow.
Though their blog stays very active along with their social media presence, the business is flourishing and predictable. Plans can be made a few quarters in advance for budgets (finances), launches, and time off.
If you're interested in the position and want to apply, start by sending us your basic information. And a member of our team will get in touch via email or phone to grab more details from you.
The best thing for us to do is to hop on the phone and chat it out. If you can send us your basic contact details and a short description of your project, we'll work on getting something scheduled up.